OUR UNIVERSE

Psychotic London was imagined as a universe where feeling comes first and presence is everything.
 Our collection is built to match your state of mind and to hold on to what matters, even after the moment is gone.
 What stays on your skin carries the way you live.

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This is where it starts.
Each fragrance is made to match your mood and stay with you through the day and night.
We don’t follow fixed steps or expected timing. We build from instinct. What you feel becomes the way the scent lives on your skin.


The city behind the brand taught us how to stay unpredictable and how to make a moment last.


Evocation is at the core of everything we create.

London is where we come from

A city of contrast - electrifying by nature, elegant by daylight, Rock’n’Roll after dark. It taught us to dress sharp, speak less, and never follow the rules too closely. You feel it too - when style isn’t just what you wear, but how you carry yourself. You’ve switched moods mid-morning, shifted gears mid-conversation, and never apologised for it.

Refined, but never too polished. Free, but never careless. This is the world that shaped us. 
And the one you’re stepping into.

Olfactive signature

We believe that perfume is an invisible accessory – one that carries your energy and reflects who you are in the moment.

It’s shaped by your memories, the sounds in your ears, the colours that stay in your eyes, and the words that almost made it out.

Our collection isn’t about notes and formulas – it’s about evocation, mood, and the version of yourself that rises without warning.

The scent you reach for in the morning might not be the one that follows you into the night.

And that’s the beauty of it.

Perfume isn’t fixed.

It moves like you do.

Behind the Bottle

Every line, curve and detail was built to hold intention.

We began with contradiction: a love for craftsmanship, and a refusal to follow its rules.

Inspired by the extravagance of Victorian chandeliers, we took the idea of ornament and stripped it down to something sculptural, sharp and symbolic.

The cap, unsettling by design, was meant to provoke. It nods to the past but doesn’t belong there. It feels like a relic from a parallel London – elegant and chaotic, refined and raw.

Every material and proportion carries weight. This isn’t perfume dressing. It’s part of the experience.

The Rose

The rose is part of our language.

Rooted in British iconography and drawn with a designer’s hand, it carries emotion in its shape.

We took the most recognisable flower in the country and gave it a new expression – gold-washed, raw and charged with attitude.

This is our crying Rock’n’Roll rose, created to hold pressure, not perfection.

Every line reflects how we build: considered, emotional and unapologetically present.

Worn across our bottle, pressed into our packaging and stitched into our identity, it stays with what we create.

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